freebirdcapital
Topic ValuationUpdated 10/2026

Reading the price-to-earnings ratio properly

The best-known multiple in three translations: as payback period, as earnings yield and relative to growth — and where it misleads.

P/E 15
= 6.7 % earnings yield
P/E 20
threshold vs. bonds at about 5 %
PEG 1
rule of thumb for growth stocks
Why multiples are so popular — and so dangerous

A multiple condenses a valuation into one number: quick to calculate, easy to compare. That is exactly the risk. Behind every P/E lie assumptions about growth, risk and interest rates that you cannot see when looking at the number alone. Multiples are tools in a toolbox, not verdicts.

What the P/E measures

Price-to-earnings ratio P/E = share price ÷ earnings per share

Inverse: earnings yield = earnings per share ÷ share price = 1 ÷ P/E

A P/E of 15 means: I pay fifteen times the current annual profit. For a controller the translation is obvious — with constant earnings, the P/E is the payback period in years. What matters is which earnings are meant: last year's, a forecast for next year, reported or adjusted for one-offs. Two P/Es are only comparable if they refer to the same earnings.

Earnings yield: the P/E in percent

Often more telling than the P/E itself is its inverse. The earnings yield can be compared directly with the risk-free rate — and shows how much growth the price already assumes.

Curve of earnings yield depending on the P/E with the 10-year US Treasury yield as reference
Earnings yield as the inverse of the P/E. Dashed: the 10-year US Treasury yield in mid-September 2026. Own chart.

With a bond yield of about 5 %, the threshold is a P/E of 20: above it, the share earns less today than the safe bond and must make up the gap through growth. That is not a ban, but a clear question for every valuation: how much growth is already in the price? Where the interest rate in this calculation comes from is covered in the article on the yield curve.

Which earnings? The blended P/E

A P/E on last year's earnings ages with every month; a P/E on the current-year estimate rests on a forecast. A blended P/E combines both: with each month after the fiscal year-end, the earnings base shifts by one twelfth from the last reported figure to the current estimate. Six months after year-end, both count half. The metric thus stays comparable across the year without relying entirely on analyst estimates. The fair value calculator works exactly this way.

Accounting for growth: PEG and Graham's rule of thumb

A high P/E can be justified if earnings grow fast. The PEG ratio relates the two: P/E divided by the expected growth rate in percent. A PEG around 1 is considered fair for growth companies — a P/E of 20 at 20 % growth as well as a P/E of 12 at 12 %. From this I derive my yardstick for a fair P/E: at most 15 for companies growing up to 15 %, above that a P/E equal to the growth rate. The 15 is a cap, not a floor: when interest rates are high, the fair P/E falls to 100 ÷ (risk-free rate + premium) — at a 5 % bond yield and a 2.5-point premium to 13.3. The premium is a matter of judgement; the fair value calculator leaves it open.

Two rules of thumb PEG = P/E ÷ expected earnings growth in %

Benjamin Graham, original version: intrinsic value ≈ EPS × (8.5 + 2 × growth in %)

Both rules serve as plausibility checks, not as valuations. They assume the growth continues, and they ignore how much capital it costs. A company growing 10 % that must reinvest every euro it earns is worth less than one achieving the same growth with half — the difference lies in the return on capital.

Where the P/E misleads

  1. Cyclical companies: the P/E is lowest when earnings peak — often just before they fall. Average earnings over a cycle help here.
  2. One-off effects: a disposal gain or a write-down distorts annual earnings. Adjust first, then calculate.
  3. Losses: a negative P/E is meaningless; then only sales or cash-flow measures work.
  4. Debt: two companies with the same P/E can carry very different risk. Enterprise value to EBIT includes debt.

The other tools in the box

MultipleFormulaUseful for
P/CFprice ÷ operating cash flow per sharehigh depreciation, when earnings understate cash generation
P/Sprice ÷ sales per shareloss-making phases and young companies — only with an eye on margin
P/Bprice ÷ book value per sharebanks and asset-heavy businesses; weak with intangible assets
EV/EBITenterprise value incl. debt ÷ operating profitcomparing differently financed companies

No multiple suffices on its own. I compare every figure with the company's own history and with direct competitors, and use it as an entry into the question that counts in the end: what future earnings am I paying for with this price?

Foundations: B. Graham: The Intelligent Investor and Security Analysis (original valuation formula); A. Damodaran: The Dark Side of Valuation; bond yield per Federal Reserve H.15 (FRED series DGS10), mid-September 2026.

This article is for information and education only. It is not investment advice and not a recommendation to buy or sell any security. Model calculations simplify deliberately; past performance is not a reliable indicator of future results.
David Krause
David Krause
Graduate industrial engineer (Dipl.-Wirtschaftsingenieur), 15+ years of costing, cost accounting and plant controlling in manufacturing. Here he asks the same questions from the outside: what does a company earn on its capital, and what may it cost?